Vectorial Elevation by Rafael Lozano-Hemmer is perhaps one of my favorite projects of the new media examples. Seeing an installation project of this scale really made me reflect on the vast possibilities with new media and design technology.
Until now, my study of and work in art had been completely stationary. Drawing, painting, color theory...even work that I had done in the field of graphic design had been static, unresponsive pieces. I had mainly designed in photoshop and illustrator, very little animation. And while these mediums have all served me well, they had never really exposed me to the idea of involving the viewer in a much more tangible way. My mind has been spinning in this course as I try to keep up with learning new software and how to think in very different terms when it comes to digital art. Hopefully, with these new techniques and the freedom to develop our final product as an independent idea, I can incorporate my current interests in art with new media ideas.
The element of audience participation is something that I have found very interesting in this course. I think that is why I particularly enjoyed the lessons on camera and mic use. Those elements literally allow the viewer to climb in and become part of the artwork. In Hemmer's project, the viewer gets to design the outcome of the lightshow, and therefore "become" an artist themselves. Because of this, I think that these types of viewer-involved works are an asset for exposing the average person to artistic experiences.
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